Meesho is an online marketplace that connects consumers, suppliers, and resellers in India. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal. Meesho’s headquarters are in Bangalore, Karnataka.
Here are some things to know about Meesho:
Business model: Meesho is a platform that facilitates transactions between businesses, such as manufacturers and resellers. Meesho’s revenue comes from commissions charged to vendors when a reseller sells a product on the platform.
Products: Meesho sells a wide range of products, including clothing, accessories, furniture, culinary utensils, and cosmetics.
Customers: As of February 2024, Meesho had over 14 crore customers.
Sellers: As of February 2024, Meesho had over 11 lakh sellers.
Social media: Meesho heavily relies on external social media platforms like Facebook and Instagram.
Penalties: Meesho charges sellers a shipping fee for returned products and penalizes sellers who don’t deliver on time.
Logistics: Meesho launched Valmo, a logistics vertical that aggregates several logistics providers and offers their services to its sellers.
Meesho is a social commerce platform that allows users to sell products online via social media sites such as Facebook, WhatsApp, and Instagram.
The platform was founded in 2015 by IIT Delhi alumni Vidit Aatrey and Sanjeev Barnwal to make it easier for anyone (especially women) in smaller towns and cities to develop and launch their own ecommerce businesses. It is currently valued at $4.9 billion.
In contrast to other e-commerce platforms, Meesho is a social commerce business. That is, products are not sold directly to customers. Instead, it provides a platform for resellers to connect with manufacturers and suppliers and to sell products via their own social media channels.
Meesho’s unique selling proposition is that its users can “resell” products listed by suppliers in order to earn a profit margin. This is essentially a simplified dropshipping business model.
Signing up for a Meesho account requires only a smartphone. Once you’ve created an account, you can peruse various products listed by suppliers. You can distribute these white-label products on social media platforms such as WhatsApp, Facebook, and Instagram at your own price (cost price plus your profit).
Yes Meesho is best site for shopping. Good product is available at low price on Meesho, I am using this site from last 2 year and many product i have received. The product which you get for 2000 on Yantra is available for 1000 on Meesho. I will recommend you for Meesho.
Like its competitor Amazon, Meesho has also rolled out AI-enabled features to make product listing easier for sellers. The e-commerce unicorn offers a content-to-image feature for the sellers. The feature generates images of products based on descriptions powered by language models.4 Jun 2024
The primary reason behind the overwhelming success of Meesho is the fact that it allows their resellers to start their own online businesses with zero investment. Resellers do not need any inventory, equipment or resources to carry out their reselling business. All that is required is an internet connection and access to Whatsapp, Facebook and Instagram.
With each passing day, many micro, small and medium enterprises are joining the platform. Recent reports suggest that Meesho is looking to diversify its business model and target as many as 100 million small businesses and provide some decent competition to other giants.
The startup is now looking to include newer ones such as grocery, including staples and fast moving consumer goods (FMCG), as it goes head-to-head against the established online retailers. In the grocery segment, Meesho will provide direct competition to BigBasket, Grofers, and Reliance JioMart. Meanwhile, Meesho itself doesn’t face much competition for its core business; as a result, the road ahead looks highly promising.
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