In this episode of Making with Purpose, Marc and John dive into a topic every maker and small business owner should be thinking about—SEO (Search Engine Optimization).
We break it down in a way that’s approachable, relevant, and actually useful—whether you’re selling on Etsy, running your own website, or just trying to get more eyes on your creative work.
You’ll hear:
🔍 What SEO really means (and doesn’t mean)
📈 How to show up where your audience is already searching
🛠️ Easy tweaks you can make today to improve visibility
🎯 Real examples from the MakerFlo community and lessons from our own growth journey
Whether you’re just getting started or want to level up your online presence, this episode is packed with practical insights to help you make with more intention—and get found doing it.
Timestamps:
00:00 Intro
01:30 Marketplaces Today
02:15 Live Selling Trends
03:50 Live Selling Risks
05:05 Importance of Control
06:45 Building Your Brand
08:30 First-Party vs Third-Party Data
10:20 SEO and Traffic
12:10 Starting a Website
14:00 Selling Locally
15:30 Lead Generation Strategies
17:00 Working with Agencies and VAs
20:00 Creating a Website
23:30 Understanding SEO Basics
26:45 Shopify and Etsy Insights
30:00 Social Media Strategy
33:15 Branding Essentials
36:00 Product Listings and Photos
39:45 Logistics and Shipping
42:30 Handling Inventory
45:00 Local Market Engagement
47:11 Website Lead Generation
48:04 Tackling SEO
49:02 Quality of Marketplace Photos
50:12 Shipping Logistics
51:19 Agency and VA Recommendations
52:14 Building Long-Term Relationships
53:11 Selling Locally
54:07 Trade Show Tips
55:56 Lead Generation at Events
56:38 Make and Takes
57:20 Importance of Follow-Up
58:30 Leveraging Cell Sheets
59:56 Sales Samples
01:01:10 Emotional Selling
01:04:50 Community Building
01:05:47 Scaling Your Business
01:09:43 Hiring and Scaling
01:11:06 Mobile Optimization
01:14:34 Starting a Business Advice
01:16:10 Fair Marketplace Overview
01:17:19 Fair Seller Fees
01:19:41 Closing Remarks
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